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Exercise 6-11 (Algo) Segmented Income Statement (LO6-4) Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by
Exercise 6-11 (Algo) Segmented Income Statement (LO6-4) Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales Variable expenses Contribution margin Fixed expenses Net operating income (loss) $ 1,571,000 647,290 923, 710 1,016,000 $ (92, 290) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Sales Variable expenses as a percentage of sales Traceable fixed expenses East $431,000 59% $260,000 Division Central $630,000 308 $329,000 West $510,000 40% $197,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $27,000 based on the belief that it would increase that division's sales by 18%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 2-b. Would you recommend the increased advertising
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