Exercise 7D Marketing Yourself to Best Achieve Your Career Objectives Purpose As indicated in this chapter, establishing annual objectives and marketing products or services is vital for successful strategy implementation in companies, but these two activities are equally important for an individual in career planning. This exercise offers guidelines for you to better market yourself to meet your career objectives. In particular, 10 guidelines are provided for enhancing your resume.

Meticulously make certain there are no typos, not even a comma missing.

Include no personal pronouns, such as my or I, and no abbreviations, such as Rd. or St, anywhere in your resume.

Looks matter, so use 12-point font throughout; manage white space margins well; double space after headings; use bullets to showcase points; never repeat wording in bullets

Include your highest GPA four ways: (1) in your major, (2) in the business school, (3) overall at the university, or (4) your last 60 hours, if that highest score is 2.75 or higher.

Begin with an Objective saying something like To gain an entry level position in accounting with a large manufacturing firm. Tailor this wording to the prospective firm of interest.

List Education before Work Experience unless you have substantial work experience.

Make sure you list your degree, your major, and when you expect your degree.

Do not list courses completed but do list skills gained in courses, such as when using this textbook say: Learned how to use a popular, Excel-based strategic planning template or Gained experience developing strategic plans for a wide variety of firms.

Make sure you use business terms in describing your work experience, saying something like Learned the value of hard work, dependability, and reliability, or Gained experience with customer service, pricing, and inventory control, focusing on skills learned rather than duties performed.

Unless constrained otherwise, include three reference persons with their titles and contact information; reveal their professional association with you; place horizontal or vertical depending on spacing; do not have only references on second page.

Instructions Step 1Use the guidelines listed to polish up your resume.

Step 2E-mail your resume to your professor and ask for his or her feedback.