Exercise (8 marks)

Amina owns an Italian restaurant in the city center. To promote the business, Amina plans to design a research projectto further understand her customers and their needs, such as customers'taste, price of cuisines, menu choices, service in the restaurant, interior design of the restaurant, easy-to-access, parking facilities and other aspects of customers satisfaction. Amina does not know where to start the research project, and hence your input is highly appreciated.

- Choose a qualitative- or quantitative-research method and explain your rationale (2 marks).

- Propose a sampling strategy and clarify your answers with examples (2 marks).

-Develop tool(s) for the data collection, i.e., what tool (s) (apparatus, equipment) do you plan to use for gathering data from the participants. Four sample questions are required (4 marks).