Exercise 8B is the question. need help soon. Thank you

In product (or market) positioning, a key is to use what dimensions of a product are most important to consumers. A positioning map with price and quality is obvious, but other dimensions may be more important. Think strategically. Some possible positioning dimensions for beer and shampoo are given below: Beer-high or low calorie, dark or light, domestic or imported, brand or store brand Shampoo-dandruff control, harsh or light, perfume level, conditioner included or not. For (1) beer and (2) shampoo products that you are familiar with, develop positioning (perce) maps that reflect your knowledge of particular products in these categories. Include four products in both your beer map and your shampoo map. Below each map give a rationale as per your favorite brand. An EPS/EBIT analysis is one of the most widely used techniques for determining the extent that debt or stock should to finance strategies to be implemented. This exercise can give you practice performing EPS/EBIT analysis. Amount PepsiCo needs: $1B = to acquire Monster Beverage Interest rate: 3% Tax rate: 2, 090/8, 304 = 25.2% is PepsiCo's tax rate in 2012 Stock price:$83 in may 2013 Number of shares outstanding: 1.544B Prepare an EPS-EBIT analysis for PepsiCo. Determine whether PepsiCo should use all debt, all stock, or a 1 50-50 combination of debt and stock to finance this market-development strategy