Exercise D11-8

Taylor Construction builds custom homes in Dallas, Texas. Brandon Taylor knows that his future depends on the quality of the homes he builds and the service he provides to customers. Most new-customer sales arise from word-of-mouth advertising by former customers. Identify the balanced scorecard perspective for each measure in the exercise. Perspective options include customer, learning and growth, financial or internal business processes

Part A.

Question G. Dollars invested in new equipment - not financial