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Exercise In the lecture we discussed Mike's Hamburgers. Last year, Mike had 91,000 customers: . . 33,000 ordered Hamburger Only 25,000 ordered Hamburger + Fries
Exercise In the lecture we discussed Mike's Hamburgers. Last year, Mike had 91,000 customers: . . 33,000 ordered Hamburger Only 25,000 ordered Hamburger + Fries 5,000 ordered Hamburger + Shake 12,000 ordered Hamburger + Fries + Shake 8.000 ordered Fries Only 3.000 ordered Shake Only 5,000 ordered Fries + Shake Mike is thinking about offering a combo to encourage customers to order multiple items. Examples of possible combos could be: $9 for Hamburger + Fries Hamburger + Fries would normally be $10, so this would be a $1 discount $6 for Fries + Shake Fries + Shake would normally be $8, so this would be a $2 discount $13 for Hamburger + Fries + Shake Hamburger + Fries + Shake would normally be $15, so this would be a $2 discount To keep things simple, Mike just wants to select a single combo. Questions What combo would you recommend Mike selects? (It doesn't have to be one of the examples listed.) How would you evaluate the success of the combo after it is implemented? What information do you wish you had? How might you try to get that information
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