Exercises 14.28 Balanced scorecard strategy map: manufacturer Twitterbug Ltd manufactures accessories for mobile phones, which is a fast growing and very competitive market. Twitterbug does not produce or sell mobile phones so has to rely on developing close relationships with mobile phone manufacturers to ensure that it can design and launch the right accessories in time for the launch of new models of phones. Twitterbug's management team is considering designing a balanced scorecard to better manage its competing priorities, using Kaplan and Nortons' four perspectives. The following company objectives have already been formulate and will now need to be reworked to suit the design of a BSC. Required: 1. Rework or modify each the above objectives to suit the 4 perspectives of the BSC nancial customer, internal business process and leann'ng and growth. You will need to break apart an objective to make sure it addresses a specific perspective of the BSC. Draw a simple strategy map on the style of Exhibit 14.5. 3. For each perspective suggest one lag and one lead indicator. [V