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Exhibit 1 0 Shamrock Capital: Pricing the Masters of Taylor Swift Financial Forecast for Swift Catalog ( in millions ) Assumptions 2 0 2 0

Exhibit 10
Shamrock Capital: Pricing the Masters of Taylor Swift
Financial Forecast for Swift Catalog (in millions)
Assumptions
2020E 2021E 2022E 2023E 2024E 2025E 2026E
Total streams 12,11715,75218,90322,68326,08528,69431,563
Master royalty rate per stream $0.0038 $0.0038 $0.0039 $0.0039 $0.0040 $0.0040 $0.0041
Growth rate for physical/digital sales 0%0%0%0%0%0%
COGS percentage for physical sales 46.4%46.4%46.4%46.4%46.4%46.4%46.4%
Revenue-sharing rate with artist 22.4%22.4%22.4%22.4%22.4%22.4%22.4%
Revenue-sharing rate with Braun 3.0%3.0%3.0%3.0%3.0%3.0%
Other operating expenses percentage 32.0%32.0%32.0%32.0%32.0%32.0%32.0%
Account receivable days 76.376.376.376.376.376.376.3
Inventory days 19.919.919.919.919.919.919.9
Accrued royalties days 46.146.146.146.146.146.146.1
Accounts payable days 36.936.936.936.936.936.936.9
Net fixed asset turnover 20.920.920.920.920.920.920.9
Income Statement
2020E 2021E 2022E 2023E 2024E 2025E 2026E
Royalty revenue from streaming 34.959.972.988.8103.7115.7129.2
Revenue from physical and other digital 11.011.011.011.011.011.011.0
Total revenue 45.970.983.999.8114.7126.7140.2
Cost of physical sales 5.15.15.15.15.15.15.1
Royalty sharing with artist 10.315.918.822.425.728.431.5
Royalty sharing with Braun 2.12.53.03.43.84.2
Other operating expenses 14.722.726.932.036.740.644.9
Operating profit 18.225.030.637.343.748.854.5
Balance Sheet Items
2020E 2021E 2022E 2023E 2024E 2025E 2026E
Accounts receivable 9.614.817.520.924.026.529.3
Inventory 0.60.60.60.60.60.60.6
Accrued royalties payable 1.32.02.42.83.23.64.0
Accounts payable 2.02.83.23.74.24.65.1
Net fixed assets 2.23.44.04.85.56.16.7
Note : COGS = cost of goods sold.
Source: Author analysis.
Exhibit 11
Shamrock Capital: Pricing the Masters of Taylor Swift
Valuation Model for Swift Catalog. Base Case Scenario with No Rerecording (in millions)
Assumptions
Cost of capital 8.0%
Steady-state growth rate 2.0%
Tax rate 21%
2020E 2021E 2022E 2023E 2024E 2025E 2026E
Operating profit 25.030.637.343.748.854.5
Net working capital (NWC)6.910.612.514.917.118.920.9
Net fixed assets (NFA)2.23.44.04.85.56.16.7
Annual Cash Flow and Terminal Value
Net operating profit after tax (NOPAT)19.824.229.534.538.643.1
Cash flow to NWC 3.71.92.42.21.82.0
Cash flow to NFA 1.20.60.80.70.60.6
Free cash flow 14.921.626.431.636.240.4
Steady-state cash
flow 43.4
Terminal value 723
Discounted Cash Flow
Present value of forecast horizon 127
Present value of terminal value 456
Total value to Shamrock 582
Source: Author analysis.
Based on the payments specified in the base-case forecast, what is the discounted cash flow value of the deal to Swift? Note that the cash flow to Swift is equal to her after tax royalty income less increases in the amount retained for her accounts receivable. The amount of Swift's Accounts receivable from Shamrock is, by definition, the same as the amount of Shamrocks accrued royalties to Swift.

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