exhibit 1 shows a pie chart that 21% are weekly "drinkers + Hosts" (younger demo), 13% weekly " drinkers + hosts" (older demo), 10% monthly "drinker + hosts", 12% weekly drinkers who rarely host, 17% social infrequent spirit drinkers, 27% non-social infrequent drinkers

Exhibit 3 shows a chart that 39% are weekly "drinkers + Hosts" (younger demo), 29% weekly " drinkers + hosts" (older demo), 23% monthly "drinker + hosts", 20% weekly drinkers who rarely host, 22% social infrequent spirit drinkers, 9% non-social infrequent drinkers. Purchase intent by segmentation for device priced at $199 and pods at $4,2017

Estimate market potential (in units) for the Drinkworks machine, given a retail price of $199, $249, or $299. Hint: base your estimates off of the number of households in the U.S., and use information in Exhibit 1 to calculate the number of households in each segment. Multiply the resulting figures by purchase intent data shown in Exhibit 3.