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EXHIBIT 1 | The Five Rules of Digital Strategy 2 Set your digital ambition high 1 Assess the strategic impact What will move the

EXHIBIT 1 | The Five Rules of Digital Strategy 2 Set your digital ambition high 1 Assess the strategic impact What will move the needle? of digital Manage How will it affect your customers and value chain? 5 transformation actively How should we adapt? Source: BCG analysis. 3 DIGITAL STRATEGY Place big bets What are the highest value use cases? Build new strategic muscles 4 How do capabilities and culture need to change?

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