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Exhibit 1 U.S. Home Income Statements $Millions 3a. Before employing a 10% consumer discount (i.e. for retail price of $1.97/ unit) at Staples, calculate: (Hint:

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Exhibit 1 U.S. Home Income Statements \$Millions 3a. Before employing a 10% consumer discount (i.e. for retail price of $1.97/ unit) at Staples, calculate: (Hint: Do not forget the trade discounts given by Clique pens to Staples). (2 marks) a. Staples gross profit/unit (\$): b: Cliques pens' gross profit/unit (\$): 3b. After employing a 10% consumer discount (i.e. for retail price of $1.78/ unit) at Staples, calculate: (Hint: Do not forget the trade discounts given by Clique pens to Staples). (2 marks) a. Staples gross profit/unit (\$): b: Cliques pens' gross profit/unit (\$): 4 Will Staples agree to the consumer promotion of 10% as stated above if the sales volume will be affected as per the figures given in the case (The below figures are for Staples)? (4 marks) 5. If you were Ferguson, how will you meet both your goals as far as Staples is concerned? (should not exceed the given space) (6 marks). A brief answer in one line: Detailed logic: Exhibit 1 U.S. Home Income Statements \$Millions 3a. Before employing a 10% consumer discount (i.e. for retail price of $1.97/ unit) at Staples, calculate: (Hint: Do not forget the trade discounts given by Clique pens to Staples). (2 marks) a. Staples gross profit/unit (\$): b: Cliques pens' gross profit/unit (\$): 3b. After employing a 10% consumer discount (i.e. for retail price of $1.78/ unit) at Staples, calculate: (Hint: Do not forget the trade discounts given by Clique pens to Staples). (2 marks) a. Staples gross profit/unit (\$): b: Cliques pens' gross profit/unit (\$): 4 Will Staples agree to the consumer promotion of 10% as stated above if the sales volume will be affected as per the figures given in the case (The below figures are for Staples)? (4 marks) 5. If you were Ferguson, how will you meet both your goals as far as Staples is concerned? (should not exceed the given space) (6 marks). A brief answer in one line: Detailed logic

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