Exhibit 1 U.S. Home Income Statements \$Millions Answer the following questions based on the case "Clique Pens: The Writing Implements Division of U.S. Home". Assume that 2013e numbers in Exhibit 1 are true and now you have to work for 2014 with the same goals as in 2013. The industry will grow at the same rate. 1. What were Ferguson's two primary goals with respect to Clique pens in 2013? (Hint: Use 2013e figures from Exhibit 1 as a base for the goals in 2014). (2 marks) Goal 1: Revenue growth in \% Goal 2: Gross profit growth in \% 2. Refer to the meeting between Chen, McMillan and Ferguson in the last section of the case and answer the following questions: (Hint: Use 2013e figures from Exhibit 1 to estimate what will happen in 2014). Fill in the blanks, and clearly circle either YES or NO to indicate if the goals are attained. a. Will Chen's estimation of consumer-oriented MDF meet Ferguson's two goals? (4 marks). b. As per McMillan's estimation of Chen's idea for consumer-oriented MDF, will Ferguson's two goals be met? (4 marks). c. Will McMillan's estimation of MDF controlled by sales meet Ferguson's two goals? ( 6 marks)