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Exhibit 11.4 The following questions use the data below. Joe's Sporting Goods wants to forecast quarterly sales figures using the additive seasonal method. The store

Exhibit 11.4 The following questions use the data below. Joe's Sporting Goods wants to forecast quarterly sales figures using the additive seasonal method. The store has collected 12 quarters of data and needs your help to analyze the data.

A B C D E F G H I J
1 Time Actual Base Seasonal Predicted
2 Year Qtr Period Sales Level Factor Sales
3 1 1 1 284 331.25 47.250 alpha 0.764
4 2 2 184 331.25 147.250 beta 1.0
5 3 3 365 331.25 33.750
6 4 4 492 331.25 160.750
7 2 1 5 485 484.85 0.146 284.00
8 2 6 277 438.54 161.541 337.60
9 3 7 606 540.72 65.279 472.29
10 4 8 722 556.41 165.591 701.47
11 3 1 9 763 714.17 48.827 556.56
12 2 10 593 745.02 152.022 552.63
13 3 11 912 822.74 89.260 810.30
14 4 12 1145 942.47 202.534 988.33
15
16 17688.777

Refer to Exhibit 11.4. What formula should be entered in cell G12 to compute the forecast for time period 10?

a. =E10+F7
b. =E12+F12
c. =E11+F8
d. =E12+F8

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