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Exhibit 13.15 Spreadsheet Analysis of Alternative Budgeting Scenarios B D F Sales Quantity Cost of Goods Sold E Gross Margin Revenue G Operating Profit Marketing

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Exhibit 13.15 Spreadsheet Analysis of Alternative Budgeting Scenarios B D F Sales Quantity Cost of Goods Sold E Gross Margin Revenue G Operating Profit Marketing & Admin 225,000 225,000 225,000 $5,625,000 $6,750,000 $7.875,000 $3,712,500 $3,712,500 $3,712,500 $1,912,500 $3,037,500 $4,162,500 $1,652,250 $1,652,250 $1,652,250 $260,250 $1,385,250 $2,510,250 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 240,000 240,000 240,000 $6,000,000 $7,200,000 $8,400,000 $3,960,000 $3,960,000 $3,960,000 $2,040,000 $3,240,000 $4,440,000 $1,686,000 $1,686,000 $1,686,000 $354,000 $1,554,000 $2,754,000 022-5 260,000 260,000 260,000 $6,500,000 $7,800,000 $9,100,000 en $4,290,000 $4,290,000 $4,290,000 $2,210.000 $3,510,000 $4,810,000 $1,731,000 $1,731.000 $1.731,000 $479,000 $1,779,000 $3,079,000 Sanjana's Sweet Shoppe operates on the boardwalk of a New England coastal town. The store only opens for the summer season and the business is heavily dependent on the weather and the economy in addition to new competition Sanjana Sweet, the owner, prepares a budget each year after reading long-term weather forecasts and estimates of summer tourism. The budget is a first step in planning whether she will need any loans and whether she needs to consider adjustments to store staffing. Based on expertise and experience, she develops the following Gross Margin per Customer (Price - Cost of Number of Scenario Goods) Customers Good $6.4 44,000 Fair 5.4 34,000 Poor 1.8 29,000 Sanjana assumes, for simplicity, that the gross margin and the estimated number of customers are independent. Thus she has nine possible scenarios. In addition to the cost of the products sold, Sanjana estimates staffing costs to be $44,000 plus $2 for every customer in excess of 34,000. The marketing and administrative costs are estimated to be $12,700 plus 3 percent of the gross margin. Required: Prepare an analysis of the possible operating Income for Sanjana similar to that in Exhibit:13.15. What is the range of operating incomes? Operating Costs Marketing & Admin Operating Profit (Loss) 18 Poor Fair Good Poor Gross Margin $ $ 5.4 $ 6.4 $ 1.8 $ 5.4 $ 6.4 $ 1.8 $ 5.4 $ 6.4 Number of Customers Gross Margin 29.000 29,000 29,000 34,000 34,000 34,000 44,000 44,000 44,000 Fair Good Poor Fair Good

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