Exhibit 2 Estimated Yearly Volume (in kilograms) for Different Prices / Grades and Advertising Expenditures Coffee Grade D C B BB A AA AAA Price per kilogram 8,800 19,500 26,600 30,000 35,500 39,000 42,600 Advertising /Sales VOLUME (kg.) 0% 6,000,000 2,395,000 1,645,000 1,529,000 1,103,000 667,000 127,000 1% 2,455,000 1,696,000 1,566,000 1,145,000 717,000 157,000 2% 2,545,000 1,720,700 1,649,000 1,226,000 799,000 229,000 3% 2,665,000 1,896,000 1,760,000 1,334,000 910,000 325,000 4% 2,800,000 2,024,000 1,884,000 1,456,000 1,034,000 433,000 5% 2,950,000 2,166,000 2,022,000 1,591,000 1,172,000 553,000 6% 3,130,000 2,367,000 2,157,000 1,723,000 1,307,000 667,000 7% 3,196,000 2,417,000 2,195,000 1,792,000 1,345,000 694,000 8% 3,268,000 2,446,000 2,231,000 1,823,000 1,366,000 752,000 9% 3,310,000 2,465,000 2,258,000 1,837,000 1,495,000 875,000 10% 3,340,000 2,494,000 2,286,000 1,843,000 1,523,000 935,000