Exhibit 6: Initial Market Research Brewer Pricing Awares % (N=170) Nonawares % (N=601) $199 6 $149 9 $99 31 18 Note: Results from early street intercept testing were segmented between "Keurig-awares," people familiar with the Keurig system, and 'Keurig-nonawares." Source: Company-sponsored market research.Table 7C: Brewer and K-Cup Pricing Based on Coffee Consumption This table reflects the percentages of respondents willing to pay certain prices for the brewer. Information is segmented based on their previously stated K-cup pricing and coffee consumption. Responses include only customers who were very or somewhat likely to purchase system. 1 Cup/Day (N=78) % 2+ Cups/Day (N=446) % K-Cup Pricing