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Exhibit 7 Financial Forecasts: Alternative Positioning Scenarios for Clean Edge Niche Positioning Mainstream Positioning Planned capacity Razor unit volume (millions of units) Year 1 1.0
Exhibit 7 Financial Forecasts: Alternative Positioning Scenarios for Clean Edge Niche Positioning Mainstream Positioning Planned capacity Razor unit volume (millions of units) Year 1 1.0 3.3 Year 2 1.5 4.0 Planned capacity Cartridge unit volume (millions of units) Year 1 4.0 9.9 Year 2 10.0 21.9 Capacity costs ($ in millions) Year 1 6 0.61 $ 1.71 Year 2 $ 0.87 $ 2.45 Razor: Production per unit cost $ 5.00 $ 4.74 Razor: Manufacturer price $ 9.09 $ 7.83 Razor: Suggested price $ 12.99 $ 11.19 Cartridge:a Average Production unit cost $ 2.43 $ 2.24 Cartridge:a Average Manufacturer price 7.35 $ 6.22 Cartridge:a Average Suggested price 10.50 $ 8.89 Advertising ($ in millions) Year 1 19 Year 2 Consumer promotions ($ in millions) Year 1 Year 2 14 Trade promotions ($ in millions) Year 1 Year 2 a Cartridge unit assumes average 4-count refill package
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