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Exhibit 9 Changes in Market Shares of Eli Lilly & Co. vs. Novo-Nordisk, 1980-1995 Europe North America Rest of World Total Eli Lilly 1980 0%
Exhibit 9 Changes in Market Shares of Eli Lilly & Co. vs. Novo-Nordisk, 1980-1995
|
| Europe | North America | Rest of World | Total | |
|
Eli Lilly |
1980 |
0% |
89% |
28% |
53% |
|
| 1995 | 17% | 80% | 31% | 46% |
| Novo | 1980 | 50% | 0% | 48% | 24% |
|
| 1995 | 64% | 20% | 65% | 45% |
Source: Casewriters estimates, synthesized from numerous sources.
WHAT DOES EXHBT 9 TELL YOU ABOUT WHAT HAPPENED IN TIME TO SMALLER PROVIDERS OF INSULIN?
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