Question
Exhibit 9 Changes in Market Shares of Eli Lilly & Co. vs. Novo-Nordisk, 1980-1995 Europe North America Rest of World Total Eli Lilly 1980 0%
Exhibit 9 Changes in Market Shares of Eli Lilly & Co. vs. Novo-Nordisk, 1980-1995
|
| Europe | North America | Rest of World | Total | |
|
Eli Lilly |
1980 |
0% |
89% |
28% |
53% |
|
| 1995 | 17% | 80% | 31% | 46% |
| Novo | 1980 | 50% | 0% | 48% | 24% |
|
| 1995 | 64% | 20% | 65% | 45% |
Source: Casewriters estimates, synthesized from numerous sources.
WHAT DOES EXHBT 9 TELL YOU ABOUT WHAT HAPPENED IN TIME TO SMALLER PROVIDERS OF INSULIN?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Practical Finance For Property Investment
Authors: Craig Furfine
1st Edition
036733304X, 978-0367333041
