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Existing virus - protection programs rely on virus databases that constantly need to be updated as new viruses emerge. A typical virus - protection site
Existing virusprotection programs rely on virus databases that constantly need to be updated as new viruses emerge. A typical virusprotection site license costs $ per year for sites of less than machines and must be updated regularly. Regular updating of the databases costs around $ per computer per year. Furthermore, even with regular updating of the databases, there is a possibility that unaccounted viruses will infect a companys computer systems. Virusprotection experts estimate that with current virus protection software the probability that a company will experience one complete system breakdown because of a virus within one year is Of the of companies who experience a system breakdown, also experience a second breakdown sometime thereafter. The probability of more than two breakdowns is virtually zero.
A complete system breakdown, which typically lasts one day, would cost $ to a retail company with machines and $in profits from lost sales to a typical financial services company with the same number of machines.
McBug Software Inc. is about to introduce new virusprotection software called HackOff. HackOff is based on a mutatingvirussimulatorMVS which according to McBug is going to revolutionize the virusprotection landscape. The MVS essentially eliminates the need to update virus databases continually. Moreover, the MVS is extremely powerful and, as a result, increases the probability of detecting infected files. Researchers at McBug estimate that companies equipped with HackOff have only a probability of experiencing a viruscaused complete system breakdown within a year, and a zero probability of experiencing more than one of such breakdowns.
While the price of a HackOff sitelicense remains to be set, it is estimated that clients who adopt the software would incur startup costs excluding the site license of $ per machine in installation, configuration, training, etc.
Assuming no other costs of virus infection or software, calculate the economic value of HackOff over the course of one year:
for a retail company with machines running under existing virusprotection software.
for a typical financial services company with machines running under existing virusprotection software.
McBugs CEO wants your advice about how to price HackOff. What do you recommend the CEO doYour recommendation must include a suggestion about pricing and a brief justification.
Please provide calculations and excel if availableused
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