Exotic Electronics is a thriving online retailer that specialises in unique and high$-$end electronic gadgets. The company has experienced significant growth recently, but its current on$-$premise IT infrastructure is struggling to keep pace. The website experiences slowdowns during peak traffic periods, and managing IT resources is becoming increasingly time$-$consuming. You have been hired to recommend a solution. Explain how cloud computing can benefit Exotic Electronics and address their current challenges to management. Describe the various characteristics and types of cloud computing services that can assist them in scaling their e$-$commerce venture. $(15)$