Expand this part I've done to  eight hundred words using this information:

Task: Imagine you have been hired as a consultant for Tenzan Sake Brewery of Japan. You have been
asked to do a report exploring the viability of exporting one of Tenzan's products to Australia.

 

Analysis of the Industry* in Australia
• This analysis requires significant research - you're undertaking an external analysis in order to understand
demand conditions for Sake in Australia.
• You may like to start with a very short and general assessment about overall attractiveness (support with
research - eg. government statistics and/or key economic indicators) and how these may be beneficial to your
business/product(s).
• The bulk of this discussion should be industry focused, through observing key trends and developments in
recent years, opportunities, potential competition, etc. Some graphs and tables will be useful - create these
yourself where you can. Remember to focus on trends analysis - datapoints in isolation are often quite
meaningless.
• Reference apa 7 style

 

Analysis of the Industry

The alcoholic beverage industry in Australia is witnessing a significant transformation in recent years. The preference for premium products among consumers, coupled with a stable political structure, high standards of living, and high disposable income, is making the country an attractive market for international businesses (Jones & Lee, 2021). The Australian Bureau of Statistics reports that the revenue in the alcoholic beverage industry has been increasing at an annualized rate of 2.1% to $16.2 billion, with wine being the dominant sector (Australian Bureau of Statistics, 2022). However, there is a growing demand for products such as craft beer, small-batch spirits, and Japanese alcoholic beverages, which represent a significant opportunity for newcomers to the market (Jones & Lee, 2021).

 

While sake consumption may currently be low in Australia, the annual growth rate of Japanese alcoholic beverages has been a staggering 11.4% between 2014 and 2018 (Li, 2021). This growth rate indicates significant potential for expansion in this segment. Tenzan Sake Brewery can take advantage of this opportunity by introducing its premium offerings, including low-alcohol, low-calorie sake, to differentiate itself from competitors. The multicultural population in Australia also provides a market for ethnic food and beverage, including sake, which allows for further growth and expansion (Smith, 2022).

 

However, the established players in the Australian alcoholic beverage industry, including Carlton & United Breweries, Treasury Wine Estates, and Bacardi-Martini Australia, have been dominating the market and resulting in high competition (Australian Bureau of Statistics, 2022). Despite this, Tenzan Sake Brewery can still compete on quality rather than pricing and establish itself as a niche player (Jones & Lee, 2021). By positioning itself as a premium player in the market, Tenzan Sake Brewery has the potential to differentiate itself from existing competitors and attract a loyal customer base.

 

Tenzan Sake Brewery's entry into the Australian market in 2022 is a strategic move with significant potential for success. By leveraging the opportunities presented by the market and effectively differentiating its products, Tenzan can capture a share of the growing demand for premium alcoholic beverages in Australia. Moreover, with the increasing demand for Japanese alcoholic beverages, especially sake, Tenzan Sake Brewery is in an advantageous position to establish itself as a niche player and gain a loyal customer base.

 

In conclusion, the alcoholic beverage industry in Australia is undergoing significant changes, and the demand for premium products presents significant opportunities for new businesses in the market. Tenzan Sake Brewery's decision to enter the Australian market is strategic, given the favourable market conditions, growth potential of the Japanese alcoholic beverage segment, and the competitive advantages of Tenzan's premium offerings. By successfully establishing itself as a niche player in the market, Tenzan can cement its position in the market and garner significant success in the years to come.