expanding operations Zeda is an unlevered company that currently produces cameras. The company is considering to expand its operations with a new project to the film industry. What would be the appropriate cost of capital to appraise this project? Select an answer and submit. For keyboard navigation, use the up/down arrow keys to select an answer. a The weighted average cost of capital of Zeda. b The cost of equity capital estimated by using the average equity beta across companies that operate in the film industry. The cost of equity capital estimated by using the asset beta of a company in the film industry with similar risk to Zedas new project. The cost of equity capital estimated by using the beta estimated from the covariance of historical returns of Zeda over the prior 5 years with the respective market returns and divided by the variance of the market returns. Both b) and d)