Expected Monetary Value Probability Potential outcomes (EMV) $4 billion 0.4 $3 billion 0.6 $2 billion $5 billion Increased market share and competitiveness with Apple and Google. Integration challenges and delays. Brand dilution. Difficulty competing with Apple and Google. Lower market share and competitiveness with Apple and Google. Difficulty competing with Apple and Google without Nokia's help. Missed opportunities in the mobile phone market. Loss of focus on other markets, such as the PC market. Sub-goals Integrate Nokia's mobile phone business into Microsoft's operations. Develop and launch new Windows Phone devices that compete with Apple and Google devices. Continue to develop and launch Windows Phone devices without acquiring Nokia's mobile phone business. Partner with other mobile phone manufacturers to launch Windows Phone devices. Focus on other markets, such as the PC market, and abandon the mobile phone market altogether. 0.3 Increased market share for Windows Phone. Reduced control over hardware and brand. Alternative Yes No Focus on developing software and licensing Windows Phone to other mobile phone manufacturers. Alternative Strategy 1: Partner with other mobile phone manufacturers to launch Windows Phone devices. 27 0.7 Reduced exposure to the competitive mobile phone market. Increased focus on other potentially profitable markets. Diversify into other areas such as cloud computing, enterprise software, and artificial intelligence. Alternative Strategy 2: Focus on other markets, such as the PC market, and abandon the mobile phone market altogether.