Expected Output: You will prepare and deliver a professional proposal to your client with at least the following: I Introduction: describing the business environment in which the company operates, describing the company, and the particular organisational area to be analysed (e-g., HR, Marketing, Operations). I An analysis and description of the problem or opportunity, and how it impacts the company in business terms [e.g., productivity, sales, profitability, long-term viability]. Remember, this is to be presented to management, so it must be in a business language at a managerial level. I Initial research and description of current technological options and industry benchmarks. This part of the study should clarify alternatives the client has for implementing a digital transformation strategy. I Highlevel defininition of the new system (both function and infrastructure-wise]. This must enough detail support the manager in charge of approving the project to evaluate and decide whether the project makes businesense. I A preliminary feasibility analysis for changes to the existing system, looking at economic feasibility, technical feasibility and operational feasibility of general solutions. Does it make businesssence to invest on the proposed digital transformation strategy