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Expedia and Priceline compete as online travel agencies. Historically, Expedia has focused more on flights, whereas Priceline has focused on hotel bookings. The following
Expedia and Priceline compete as online travel agencies. Historically, Expedia has focused more on flights, whereas Priceline has focused on hotel bookings. The following amounts were reported by the two companies in 2015. (in millions) Expedia Priceline Net Income Total Total $ 723 2,551 Total Assets Liabilities Revenues $15,504 $10,574 $6,672 17,421 8,625 9,224 Required: 1. Calculate each company's net profit margin expressed as a percent. (Round your answers to 1 decimal place.) Net Profit Margin Expedia Priceline 2. Which company has generated a greater return of profit from each revenue dollar? Expedia Priceline.
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