Question
Expedia is considering redesigning their main website. Which of the following items should be considered in a free cash flow analysis of the redesign? (Select
Expedia is considering redesigning their main website. Which of the following items should be considered in a free cash flow analysis of the redesign? (Select all that apply)
The decrease in sales from other Expedia-owned website if people switch to the new main website. | ||
The cost of hiring programmers to redesign the website | ||
The value of increased sales generated by the improved website | ||
The cost of the marketing study that was already completed that showed the need for the website redesign | ||
Interest paid to bondholders from bonds issued to finance the redesign |
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