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Expedia is considering redesigning their main website. Which of the following items should be considered in a free cash flow analysis of the redesign? (Select

Expedia is considering redesigning their main website. Which of the following items should be considered in a free cash flow analysis of the redesign? (Select all that apply)

The decrease in sales from other Expedia-owned website if people switch to the new main website.

The cost of hiring programmers to redesign the website

The value of increased sales generated by the improved website

The cost of the marketing study that was already completed that showed the need for the website redesign

Interest paid to bondholders from bonds issued to finance the redesign

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