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Experienced marketing manager Gordon couldn't develop successful new digital campaigns collaborating with social media influencers. Poor team performance and low ROI resulted. The cause of
Experienced marketing manager Gordon couldn't develop successful new digital campaigns collaborating with social media influencers. Poor team performance and low ROI resulted. The cause of Gordon's failure is best described as: Question 12Answer a. Lack of situational awareness b. Lack of subject matter expertise c. Lack of technical expertise d. Lack of team-building know-how e. Managerial incompetence
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