Experienced RMs in the hospitality industry know that the price paid (value given up) by their customers, buys those customers more than the elimination of their hunger and thirst, or a safe place to sleep at night. If that is so, what exactly are these customers buying?

1. Identify and describe five (5) items that you believe constitute the profit these customers receive in their seller/buyer transactions. They are "buying" and experience.
2. How do you as the seller ensure that

a. the customer knows you have these items; and

b. ensure the customers receive the items when they buy from you?