Expert Session Quiz: Matt Prohaska

1. According to the video, efficiency encompasses all of the following except?

A. Speed

B. Targeting

C. Lower CPMs

D. Quantity

2. What is Programmatic Advertising?

A. It is an automated, technology-driven, data-informed method of buying, selling, and fulfilling advertising

B. Advertising on popular television programs that appeal to your audience

C. An automated tool that schedules posts on blogs and social media

D. The most common form of advertising before the advent of new technologies

3. True or False. RTB stands for Real Time Branding.

A. True

B. False

4. Which of the following are types of demand side platforms?

A. Self-service platforms

B. Managed service platforms

C. Network evolved platforms

D. Both self-service platforms and managed service platforms

5. True or False. Tag management is a feature of a data management platform.

A. True

B. False

6. When referring to data types, what is a party?

A. A design program

B. A cloud-based software

C. An audience

D. A data-gathering software

7. What is the approximate duration of the RTB before an ad is displayed?

A. 200 milligrams

B. 5 days

C. 200 milliseconds

D. 5 seconds

8. How much has the ad server changed over time?

A. Little major change in the last 20+ years

B. Major changes every 10 years

C. Has never changed

D. Is constantly getting new updates

9. What is the percentage of actions taking place in the private market?

A. 15%

B. 30%

C. 45%

D. 60%

10. What might a publisher use to arrange native advertising in their content?

A. A sophisticated RTB system

B. Their own trade desk

C. Google's AdServer

4. A self-service DSP