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explain (1) your understanding of the concept, and (2) the importance of the concept to a marketer. (3) Illustrate the use of the concept
explain (1) your understanding of the concept, and (2) the importance of the concept to a marketer. (3) Illustrate the use of the concept by a marketer with a real example of a company, product or brand. Parts (1), (2) and (3) have 4,
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