Explain a major case of media and/or telecommunication ownership concentration in the political economy approach taking a parent company as identified in the lecture. Explain with examples how the parent company is vertically and horizontally integrated and whether it has implications for the public interest. Finally, do you think the FCC should regulate such concentration of ownership? Why or why not?

• • The answer begins with a clear understanding of media concentration in political economy approach. The answer explains vertical and horizontal integration and links to public interest in a clear and illuminating way. The answer makes a clear and compelling case for/against FCC regulation of the concentration.
  • The answer describes media concentration in the political economy approach but could explain the concepts more. The explanation of the horizontal and vertical integration is solid but needs more discussion and/or links to the public interest. The case for/against FCC regulation needs more discussion.
  • The answer needs to discuss the political economy approach more clearly and/or concisely. The discussion of the horizontal and vertical integration has some inaccuracies and needs much more discussion and/or links to the public interest. The case for/against FCC regulation needs much more development and discussion.
  • The answer discusses media concentration but doesn't take a political economy approach. The discussion of the horizontal and vertical integration is inadequate or inaccurate, lacking a clear discussion of the public interest. The case for/against FCC regulation is unclear and needs significantly more development.