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Explain an evaluation metric to evaluate the effectiveness of the campaign. The campaign at hand is #BeGorgeousInsideOut and it promotes the inclusion of all different
Explain an evaluation metric to evaluate the effectiveness of the campaign. The campaign at hand is #BeGorgeousInsideOut and it promotes the inclusion of all different shades creating a diverse makeup line which allows for people of all cultures and backgrounds to shine. How will each metric be measured? The evaluation metric should analyze the success of the campaign.
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
978-0137024971
