Explain and discuss the role of public relations in the marketing strategy mix. Define "public relations" and "marketing," then explain why these two management functions often are confused. In your answer, point out the major difference that distinguishes the two functions.

Dialogue: Choose to the following dialogue question and post your responses in the dialogue area for this week: 1. Explain and discuss the role of public relations in the marketing strategy mix. Define "public relations" and "marketing," then explain why these two management functions often are confused. In your answer, point out the major difference that distinguishes the two functions