Explain clearly..

Melissa Archpru Akaka and Dana L. Alden Global brand positioning and perceptions: International advertising and global consumer culture Two perspectives are critical for understanding the complexities of global consumer culture - specifically, that of the firm (GCCP) and that of the consumer (PBG). Global consumer culture positioning (GCCP) is defined as a strategy that identifies the brand as a symbol of a given global culture. And, perceived brand globalness (PBG) refers to consumers' belief that brand is generally recognized as global in multiple countries based on perceived quality and prestige. Given the above-mentioned definitions, I want you to explain how GCCP and PBG can positively influence the relationship between the adoption of global consumer culture (GCC) and attitude toward global brands