Explain each question detailly - 1. Referring to Microsoft Teams versus Zoom class discussion from the perspective

Explain each question detailly

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- 1. Referring to "Microsoft Teams versus Zoom" class discussion from the perspective of Zoom's Chief Marketing Officer, please provide the main inputs for your marketing strategy to show how Zoom could protect its position in the market? in your answer, highlight segmentation, positioning & marketing mix that you would recommend (25 pts) - 2. As a Brand Manager, you have been asked by Coca Cola's Product Manager to present the arguments in favor and against (pro and cons) about the idea of extending the Coca Cola brand to a new drink produced by the company, that they would like to position as a bio healthy choice. What are these arguments and why? (25 pts) 3. You are in a BtoBtoC business - please chose one of these situations: a) you sell tyres towards dealers who sell them to consumers or b) you produce home decoration objects and sell them to retailers/ other market places that sell them to consumers afterward. For the selected situation, please give an example of Push strategy and one of Pull strategy that you would engage for your business. (25 pts) 4. Please highlight one concept (at your choice) from the course Developing Marketing Strategies that influenced your approach when thinking about marketing strategies. Why did you select it and what benefits will bring you in your current or future professional life from now on? (25 pts) - 1. Referring to "Microsoft Teams versus Zoom" class discussion from the perspective of Zoom's Chief Marketing Officer, please provide the main inputs for your marketing strategy to show how Zoom could protect its position in the market? in your answer, highlight segmentation, positioning & marketing mix that you would recommend (25 pts) - 2. As a Brand Manager, you have been asked by Coca Cola's Product Manager to present the arguments in favor and against (pro and cons) about the idea of extending the Coca Cola brand to a new drink produced by the company, that they would like to position as a bio healthy choice. What are these arguments and why? (25 pts) 3. You are in a BtoBtoC business - please chose one of these situations: a) you sell tyres towards dealers who sell them to consumers or b) you produce home decoration objects and sell them to retailers/ other market places that sell them to consumers afterward. For the selected situation, please give an example of Push strategy and one of Pull strategy that you would engage for your business. (25 pts) 4. Please highlight one concept (at your choice) from the course Developing Marketing Strategies that influenced your approach when thinking about marketing strategies. Why did you select it and what benefits will bring you in your current or future professional life from now on? (25 pts)

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1 Marketing Strategy for Zoom 25 pts Segmentation 1 Geographic Segmentation Regions Focus on North America Europe and parts of Asia with high internet penetration Urban vs Rural Urban areas where busi... View the full answer