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Explain franchising as an entry strategy into foreign markets. Describe two advantages and two disadvantages of franchising for the franchisee.
Explain franchising as an entry strategy into foreign markets. Describe two advantages and two disadvantages of franchising for the franchisee.
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Strategic Management A Competitive Advantage Approach, Concepts
Authors: Fred R. David
14th edition
132664232, 978-8120348851, 8120348850, 978-0132666213, 132666219, Google, 978-0132664233
