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Explain how a demographic analysis helps marketers to target specific customers. Use the textbook discussion on this topic. Can marketers use target segments based on
Explain how a demographic analysis helps marketers to target specific customers. Use the textbook discussion on this topic. Can marketers use target segments based on a few specific traits to drive their marketing efforts?
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International Management Managing Across Borders and Cultures Text and Cases
Authors: Helen Deresky
9th edition
134376048, 978-0134376042
