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Explain how a marketing strategy is developed. Discuss marketing's role in the competitive positioning of the business. Evaluate a range of marketing strategies that can

Explain how a marketing strategy is developed.
▪Discuss marketing's role in the competitive positioning of the business.
▪Evaluate a range of marketing strategies that can contribute to organisation'scompetitive advantage.

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Developing a marketing strategy involves a systematic process of analyzing the market setting objectives and developing plans to achieve those objectives effectively Heres a general overview of how a ... blur-text-image

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