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Explain how click-and-mortar type electronic retailers may have an advantage over pure play electronic retailers with respect to the following. Provide some details in support
Explain how click-and-mortar type electronic retailers may have an advantage over pure play electronic retailers with respect to the following. Provide some details in support of your answer: (10 pts)
a) exploiting two channels to close one transaction.
b) leveraging low customer acquisition costs.
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