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Explain how combining the following two environmental factors/trends affected the design/structure of distribution channels (i.e., direct, indirect, and multi-channel distribution systems): (a) Internet, e-commerce, smartphones,
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The combination of the tech trend encompassing the internet ecommerce smartphones and social media along with the social trend of timestarved consumers has significantly impacted the design and struct...Get Instant Access to Expert-Tailored Solutions
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
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