Explain how enterprises can use exogenous shocks as opportunities for innovation?

Article to read :

Beyond risk mitigation: Enhancing corporate innovation with scenario planning by William J. Worthington, Jamie D. Collins, Michael A. Hitt Business Horizons (2009) 52, 441450.

The answer must be based on the article abve and i dont understand and Im preparing for my exams. Your help would be much appreciated on gaining insight.