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Explain how market research could be used to establish/sustain a service culture Evaluate internal marketing tactics to support overall marketing strategy Explain the importance of
- Explain how market research could be used to establish/sustain a service culture
- Evaluate internal marketing tactics to support overall marketing strategy
- Explain the importance of gathering information in gaining insights about the marketplace and customers.
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1 EstablishingSustaining a Service Culture through Market Research Market research can play a crucial role in establishing and sustaining a service culture within an organization By conducting researc...
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Strategic Management An Integrated Approach
Authors: Charles W. L. Hill, Gareth R. Jones
10th Edition
111182584X, 978-1111825843
