Explain how market research could be used to establish/sustain a service culture Evaluate internal marketing tactics to
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- Explain how market research could be used to establish/sustain a service culture
- Evaluate internal marketing tactics to support overall marketing strategy
- Explain the importance of gathering information in gaining insights about the marketplace and customers.
Related Book For
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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