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Explain how marketing to different countries or cultures may affect your advertising message or campaign? Explain the principle and give examples of actual advertising campaigns
- Explain how marketing to different countries or cultures may affect your advertising message or campaign? Explain the principle and give examples of actual advertising campaigns localized for specific markets.
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1 Cultural Sensitivity Principle Cultural sensitivity involves understanding and respecting the cultural norms beliefs and traditions of the target au...
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Advertising & Promotion An Integrated Marketing Communications Perspective
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
5th Canadian Edition
70891303, 978-0070891302
