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Explain how social media can be both an opportunity and a risk for companies in terms of their engagement with customers. Provide examples of how
Explain how social media can be both an opportunity and a risk for companies in
terms of their engagement with customers. Provide examples of how companies can
leverage social media opportunities while managing associated ethical risks.
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Ethics Theory and Contemporary Issues
Authors: Barbara MacKinnon, Andrew Fiala
9th edition
1305958675, 978-1337525299, 1337525294, 978-1305958678
