1. Explain how Starbucks has used factors in the demographic segment of the external environment to create opportunities. How does it exploit these opportunities?

1. Describe at least three of Starbucks' resources and three of the firm's capabilities. Using the four criteria of core competencies, determine whether anything on your list is a core competency.

1. Which international corporate-level strategy is Starbucks using? Which mode of entry is it using? Is this the best strategy for the firm? Explain your answer.

1. Identify at least three different examples of innovation within Starbucks, and explain how these innovations add value to the firm's customers.