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Explain how the campaign I'd Like to buy the world a coke in 1971 was effective in not only conveying a particular message but in

  • Explain how the campaign I'd Like to buy the world a coke in 1971 was effective in not only conveying a particular message but in setting the stage for positive social change.
  • Explain the responsibility of marketers to tell the right story, including some ethical challenges marketers face as they try to make a difference through their marketing campaigns.

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