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Explain how the following promotional activities could be used to support the company's marketing objectives. Include at least two pros and two cons of each.
Explain how the following promotional activities could be used to support the company's marketing objectives. Include at least two pros and two cons of each.
- Advertising (radio, television and newspapers)
- Client functions
- Employee functions
- Social media marketing
- Product launches/special events
- Media announcements, including social media announcements
- Web pages.
- Direct marketing.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
