Explain how the product manager of a breakfast cereal can change consumer attitudes toward the companys brand
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Question:
Explain how the product manager of a breakfast cereal can change consumer attitudes toward the companys brand by: (a) Changing beliefs about the brand, (b) Changing beliefs about competing brands, (c) Changing the relative evaluation of attributes, and (d) Adding an attribute. Be sure to include examples as a part of your answer.
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