explain if If they both choose to have modest (Low) advertising budgets, they each have profits of $1,600. If they both have High advertising budgets, they incur greater costs. So the two companies earn just $800 each in profits. However, if Alpha has a Low advertising budget and Zeta has a High advertising budget, Alpha has profits of $950 while Zeta has profits of $1,700. If Zeta has a Low advertising budget while Alpha has a High advertising budget, Zeta has profits of $1,100 while Alpha has profits of $1,550