Explain in details please
Read the information supplied and answer the questions which follow. Fantasia Clothing Ltd Amy Carroll noticed that a lot of children's clothes available in the market are mini-versions of adult clothing. She identified a gap in the market for clothes which are bright, colourful and fun, designed specifically for children. She established Fantasia Clothing Ltd which, in two years, has earned a loyal customer base. Her unique designs, produced using quirky and comfortable fabrics, ensure her children's clothing stand out in the saturated children's clothing market. (A) (i) Explain the term niche market with reference to Fantasia Clothing Ltd. (ii) Illustrate the implications for a business operating in a niche market. (20 marks) (B) (i) Outline three pricing strategies a marketing manager could consider in setting a selling price for a product or service. (ii) Name one pricing strategy suitable for a product or service of your choice, explaining the reason for your choice of pricing strategy. (20 marks) (C) Discuss the factors a business should consider when choosing a source of finance. (20 marks) (60 marks)(A) Outline the financial rewards used for motivating employees. (15 marks) (B) Equinox Design Ltd is a graphic design business. From the figures given below for 2016, calculate the following for Equinox Design Ltd: (Show your workings.) (i) Net Profit Margin (iii) Return on Investment (ii) Current Ratio (iv) Debt/Equity Ratio Equinox Design Ltd: Information for 2016 Equinox Design Ltd: Results for 2015 Sales (200,000 Net Profit Margin 20.5% Net Profit E30,400 Current Ratio 2:1 Current Assets (20,000 Return on Investment 8% Current Liabilities (16,000 Debt/Equity Ratio 0.7:1 Issued Ordinary Share Capital E300,000 Long-Term Loan (400,000 Retained Earnings (60,000 (20 marks) (C) (i) Analyse the profitability and liquidity of Equinox Design Ltd for 2016, with reference to the results for 2015 shown in the box above. (ii) Should Equinox Design Ltd expand its business? Outline one reason for your answer. (iii) Outline two limitations of using ratios to analyse the final accounts of a business. (25 marks) (60 marks)Stripe, the fast-growing online payments business, was established by Limerick brothers Patrick and John Collison when they were aged just 22 and 19. Stripe enables websites to accept credit and debit card payments. It employs over 600 people globally and is worth more than $9bn. Source: adapted from www.siliconrepublic.com and The Irish Times (A) Outline the characteristics/skills that you would associate with entrepreneurs. (20 marks) (B) Explain the benefits to a business of having a manager who is an effective communicator. (20 marks) (C) Read the information supplied and answer the question which follows. Bective Manor is a stately home available for wedding ceremonies and functions. It has recently started using Twitter and Facebook to market its services. Customers' details are stored in a database. Emer Kelly, the Marketing Manager, has been assigned the additional role of Data Protection Officer. Using your knowledge of the Data Protection Acts 1988 and 2003, draft a report from Emer Kelly to Richard Daly, Managing Director, outlining the obligations of Bective Manor to its customers in relation to data protection. (Use today's date.) (20 marks) (60 marks) Business in Action Question 5 Read the information supplied and answer the question which follows. In 2015 a Slovakian company AeroMobil revealed its prototype of the AeroMobil 3.0- a flying car. It is a road-ready vehicle with foldable wings. It can navigate both city traffic and airspace. Source: Forbes Magazine, March 2015 (A) Describe the stages in the new product development process up to and including prototype development. Refer to the AeroMobil 3.0 vehicle in your answer. (25 marks) (B) Explain the factors a business should consider when designing a product. (15 marks) (C) (i) Outline the main sections contained in a business plan. (ii) Explain the importance of a business plan for two different stakeholders. (20 marks) (60 marks)
